Our Story

Our Michigan Roots Run Deep

Welcome to Peninsulas, where we pay tribute to these beautiful peninsulas we call home. Peninsulas merchandise is mostly exclusive and has been personally designed or curated.

Robert and Sherri Jameson created Peninsulas in 2014 as an online and wholesale company. In 2016, they opened their first Peninsulas store in Berkley, Mich. In 2018, they opened Peninsulas “Up North” in a longstanding Cross Village gift shop across from Legs Inn.

In 2022, the Jamesons deepened their Berkley, Mich., roots when they purchased a building down the street from the store they were renting. The new store provides much more room for sales and shipping operations.

When You Purchase Peninsulas Goods, You’re:

Supporting a small, local business

The entire Peninsulas team lives and works in Michigan. All our signature goods are designed here. And most of them are made in Michigan as well.

Getting mostly exclusive, high-quality products

You won’t find Peninsulas creations just anywhere. We sweat the details of every stitch and shade of color, each fabric, and other minute details (believe us, there are hundreds).

Buying tasteful, refined designs

Created or curated by Co-owner Sherri Jameson.

Meet the Jamesons

Robert and Sherri Jameson are two lifelong Michiganders who founded Peninsulas in 2014.

In a previous life, Robert climbed the corporate ladder with a variety of automotive sales and marketing jobs. Today, he manages both stores and teaches at Detroit’s famed College for Creative Studies.

Sherri earned her BFA from Kendall College of Art and Design. She spent her early career as an award-winning graphic designer and art director for top advertising agencies. Today, she’s Peninsulas’ creative director.

The Jamesons split their time between their home studio, Peninsulas online, and the downstate and Cross Village stores. When they get rare time off, they tour the state in their Airstream trailer, explore Michigan and hunt for vintage pieces. Naturally, they find design inspiration all around.